About Enchanta
I have more than 100,000 photos, spread between Google Photos, iCloud and drives.
I also have finished books. An album of each of my girls' first year, and a few from our family trips. I made them while I was working an intensive job, before I founded my last company. I invested tons of time in them, and they are present in our life until this day.
Then I started the company, and I wasn't able to do any other album creation. Everything since has just been sitting in our phones and cameras, never exposed to our kids, our family, or us.
The earliest one is the one that still isn't done. Before the girls, my partner and I spent a few months in Japan, shooting on two cameras. We printed part one. Part two was never ready, so it never got printed.
The same thing stopped it every time: it's very hard to pick one photo when we take 10 photos for each scene. Then it's something that is never done.
I wanted us, as a family, to actually live those memories, and I wanted the book to look amazing and professional. Enchanta is the editor I needed.
Noa Danon, founder
Most photo books wait in the camera roll. The edit takes time, and without a deadline the book stays unfinished.
Enchanta is a private AI editor for the photos you keep meaning to do something with. It finds the story already sitting in thousands of pictures, cuts them down to the ones you'd miss, and composes a first draft of a printed book you can actually finish. You keep every decision. Nothing is used to train foundation models unless you say so.
Family yearbooks, travel books, a baby's first year, old family archives. Enchanta is opening soon. Join the founding waitlist.
Noa Danon
Founder, Enchanta
Noa Danon is building Enchanta, a private AI editor that turns the photo collections people keep postponing into printed books they actually finish: a family year, a big trip, a baby's first year, a box of old prints. Her writing on the Enchanta journal is built on three ideas: the book already exists in your photos; curation is subtraction ("Would you miss it?"); and the hard part was never printing, it was finishing.